Marketing with Video
As technology advances and the world of marketing moves forward Digital landscape is moving more towards video.
January 8, 2017 by Olivia Meyers
As technology advances and the world of marketing moves forward Digital landscape is moving more towards video. Combining the power of words and visuals to create and impact in 60 seconds or less. When asking yourself, 'Why video, and how will it improve my company?' here are a few things to keep in mind:
1. Video Improves SEO
By providing a video on your website, social media page or wherever you may see fits best can actually help your SEO. Studies show that it will increase the chances of a front page google result by 53 times according to Comscore.
2. Higher Engagement
Based on studies by the Content Marketing Institute, a person is 10 times more likely to engage, embed, share and comment on a video VS. a regular post.
3. Better Optimization Opportunities
A video allows a much better understanding of what people grasped on to, what they went back and looked at and at what point one lost the interest of the consumer. With video one has the function to see how many times the video looped, the drop off point and click thru rate, giving you more knowledge to what works and what doesn't.
4. Higher Retention Rates
65% of viewers watched more the 3/4 of the video which is more than one can say about text rate. Also, 71% of marketers say video out perform other markerting content.
5. Stronger Emotional Connection
One can get a more powerful message via video than ever with just text through music, face expressions, tone of voice and more.