What To Post When You Don’t Know What To Post

Providing you with ideas for content in a content-hungry digital world.

August 12, 2019 by Taylor

I know what you’re thinking… We created this blog post because we ourselves were looking for content to post, and you’re very right.  Sometimes it’s hard to come up with original ideas to attract the attention of your target audience. We get it. That’s why we’re here to give you some inspiration for possible posts that are applicable to almost every company.

Your customers will feel more comfortable with your company if you create meaningful and personable posts.  They like knowing there’s a person on the other side of the computer screen and and that they’re not just handing their money over to an unknown source.  Here are some posts that can help customers feel more inclined to support your business:

  • National Day Post: Check out https://nationaldaycalendar.com/ to see if there are any applicable national holidays that you could take advantage of in the near future.  You’d be surprised at the wide variety of options to choose from!
  • New Hire: Just hired an impressive new employee?  Use a post to acknowledge their accomplishments and how they’ll add to your team.
  • Employee Spotlight: Take time to recognize your employees and all that they do to push forward the success of your company.  Share the post on social media and tag them (and get them to repost it for brownie points!) to reach the most amount of people you can!

There’s also options for posts when it comes to directly addressing product sales, but try to keep these to a minimum so as not to deter customers.  Constantly being asked to buy, buy, buy gets to be pretty annoying, annoying, annoying.

  • Product Release: Just released a new product on your store?  Make an exciting post about it and make sure to direct it towards your target audience.  Mold the post to appear appealing to whoever you picture buying the product.
  • Sale: Sales give ample opportunities for posting.  When the end of the sale is approaching be sure to include “2 days left”,  “24 hours remaining” and “Last chance” posts to remind your audience to buy if they haven’t already.
  • Customer Review Spotlight: Highlight a couple outstanding reviews/testimonials from customers to add to your company’s overall credibility.  When people see that others have enjoyed their experience with you, they’re more inclined to put their trust in you as well.

Posted by Taylor on August 12th

Want to work with us?