5 Ways to Give Your Brand a Boost
Feeling a little outdated? Use these 5 simple tips to keep things fresh!
Feeling a little outdated? Use these 5 simple tips to keep things looking and feeling fresh!
January 11, 2019 by Taylor
1. Brand Logo
2. Corporate Color
3. Website Update
It is important to make sure your site is responsive and mobile friendly. We spend twice as long online on our phones as we do on PCs and laptops. Ignoring the mobile market is a very risky move and can drive away customers. Responsive web design allows a website to flex and adapt to the size of the screen it’s being views on.
4. Social Media
Social media is key for brand awareness. It is the also the most profitable digital marketing platform that can be used to increase your business visibility. By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility. Social media allows customers to find you and connect with you. By connecting with your customers you can increase customer retention and loyalty.
5. Packaging Design
Eventually all package design starts to look dated. If your packaging is saying 1980s, 1990s or even early 2000s, it’s not helping your brand. Retro packaging works for some industries, but only when it’s done deliberately and thoughtfully. Old package designs deserve an upgrade.
It’s important to make sure you packaging gives clues to your product benefits. Your packaging may no longer represent corporate culture or the product. For instance, if you make candy that has moved from using artificial colors to natural ones, the shades of the candies on your packaging may no longer be accurate. Up to date package design offers your brand integrity and honesty.
When it comes to your brand, retouching a couple of small components could make a huge difference. Starting with these 5 points, you could change your bland brand into a great one. And if you can’t then we can definitely help you along with the process. Click here to get in contact with us on what your brand needs to take that extra step to success!