5 Ways to Give Your Brand a Boost

Feeling a little outdated? Use these 5 simple tips to keep things fresh!

Feeling a little outdated? Use these 5 simple tips to keep things looking and feeling fresh!

January 11, 2019 by Taylor

1. Brand Logo

Does your logo reflect your brand. Over time companies change. Your logo may have represented your company well in 2007, but it may not in 2019. That doesn't mean throw away the old, it may simply mean a modern refresh.

2. Corporate Color

Can you really judge a brand by its color? Just ask UPS and their slogan "What Brown can do for you?" You know that the Target's target is red and McDonald's arches are golden.

Color is symbolic. Red is very bold and exciting while orange and yellow can represent warmth and friendliness. Purple suggests creativity and green portrays growth and health. Other colors like blue and grey can reflect dependability and trustworthiness. Make sure to choose the colors you feel represent your brand in the best light.

3. Website Update

Updating your website is never a bad idea. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information you will appeal to your target audience. If you site looks poorly designed or out of date, your brand will be damaged.
It is important to make sure your site is responsive and mobile friendly. We spend twice as long online on our phones as we do on PCs and laptops. Ignoring the mobile market is a very risky move and can drive away customers. Responsive web design allows a website to flex and adapt to the size of the screen it’s being views on.

4. Social Media

Social media is key for brand awareness. It is the also the most profitable digital marketing platform that can be used to increase your business visibility. By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility. Social media allows customers to find you and connect with you. By connecting with your customers you can increase customer retention and loyalty.

5. Packaging Design

Eventually all package design starts to look dated. If your packaging is saying 1980s, 1990s or even early 2000s, it’s not helping your brand. Retro packaging works for some industries, but only when it’s done deliberately and thoughtfully. Old package designs deserve an upgrade.

It’s important to make sure you packaging gives clues to your product benefits. Your packaging may no longer represent corporate culture or the product. For instance, if you make candy that has moved from using artificial colors to natural ones, the shades of the candies on your packaging may no longer be accurate. Up to date package design offers your brand integrity and honesty.

When it comes to your brand, retouching a couple of small components could make a huge difference. Starting with these 5 points, you could change your bland brand into a great one. And if you can’t then we can definitely help you along with the process. Click here to get in contact with us on what your brand needs to take that extra step to success!

Posted by Taylor on January 11th