Is it the end of organic Search Engine Optimization?
I won’t lie. I’ve been swept up in the “SEO is Dead” parade for at least the past three years. Yet, the results we are getting for our clients are making me rethink all the tales of doom and gloom. Check out how we actually increase traffic during a website relaunch, using solid SEO practices.
March 12, 2017 by Taylor
"SEO IS DEAD!" I don’t know about you, but I’ve been hearing this a lot lately.
Yet the results we recently achieved for one of our clients, beg to differ.
Let’s backup. As you might know, most of the time when you website relaunch a website after a redesign, you usually get a significant dip in traffic. This can be incredibly frustrating.
Today, I’m going to share a few SEO techniques that you might not have heard about.
You’ll see how we not only skipped the dip, but actually increased traffic by 67.32% (Over the same time period last year) in the first two weeks after the relaunch.
Here’s how we did it:
1) We started with building the new site on an SEO friendly platform. We used the Bolt UX Platform, which offers powerful SEO tools in an easy to use interface. This makes tagging and optimizing simple and fast.
2) We leveraged the Google Search Console. We submitted the website’s new sitemap through the Google Search Console so it could index faster. Find out more about the Google Search Console here.
3) We used "301 Redirects". A redirect is a way to send both users and search engines to a different URL than the one they searched. 301’s are also known as permanent redirects. 301 redirects not only bring visitors to your freshly redesigned site but also transfer authority from the old pages to the new ones.
4) We employed a powerful email campaign that increased website traffic by 228.60% in 24 hours!
As Mark Twain once said, "The reports of my death are greatly exaggerated." So too it appears that SEO continues to thrive. It’s still an extremely important factor in your website’s health--particularly after a redesign. By being proactive, using solid SEO strategies and tools, as well as a proven email campaign, you too can skip the dip.
Thinking of redesigning your website? We’re here to help.
We can show you how to increase traffic to your site, even if you are relaunching.